Rebecca Minkoff
Replatform- Situation
- Luxury fashion brand outgrowing Magento.
- What I built
- Replatformed to Shopify Plus with a best-in-class storefront and a clean migration.
- Outcome
- A commerce experience that still holds up years after launch.
Shopify Plus & AI Engineer
For companies ready to ship Ready to ship?
Shopify Plus replatforms, LLM-powered automation, and platform architecture. Built for production, not PowerPoint.
Book a callWhat I do
Integration
LLM-powered automation and intelligent features wired into your commerce stack. From prototype to production.
Product & platform
Shopify Plus replatforms, headless architecture, and integrations built to scale.
Strategy
Build vs. buy, vendor selection, and replatform roadmaps.
Selected work
Kylie Cosmetics
High-traffic launch- Situation
- Celebrity beauty brand with viral, flash-sale product drops.
- What I built
- Built the commerce infrastructure to absorb launch-day demand without falling over.
- Outcome
- Held up under 100K concurrent users in the first minutes of a drop.
MVMT Watches
DTC scale- Situation
- Influencer-first watch brand with no retail footprint.
- What I built
- Engineered the commerce platform behind their direct-to-consumer growth.
- Outcome
- 1.5 million watches sold without a single store.
Background
15+ years, 100+ implementations, Fortune 500 to high-growth DTC.
2006–2014
The Home Depot
Senior IT business systems analyst
2014–2016
Thermo Fisher Scientific
Business systems analysis
2016–2019
BVA, then REQ
Head of development
Kylie Cosmetics
MVMT Watches
Aria Resort & Casino
2019–2024
Akantro
Co-founder and CEO
Barnett Outdoors
CapCheck
2025
Spacebox Digital
CTO
Now
Independent
AI and ecommerce engineer
The math
I've run an eight-person agency, held leadership in a hundred-person one, and been CTO of a third. I know where agency budgets go: overhead, junior hours, handoffs.
AI changed that math. You get senior-level work on every hour, at agency speed, without the agency.
Rate
Project
starting at
$3.5K
Scoped, built, and shipped to production.
Retainer
from
$500/month
Advise and build, ongoing.
I advise and build. You leave with working systems, not just recommendations.
How it works
Discovery call
You tell me what's broken or what you want to build. I tell you if I can help.
Scoped engagement
Fixed scope. Fixed timeline. No open-ended retainers.
Delivered & documented
You get working systems, not slide decks. Full documentation so your team can maintain it.
Let's talk
One project at a time. Limited availability.
Or reach out directly:
LinkedIn