Shopify store audit
Find out what is actually slowing your store down and what to fix first.
A Shopify store audit is a fixed-price technical review of your storefront: Core Web Vitals, theme code, app stack, and checkout, delivered as a prioritized action plan within five business days. It is for merchants who know something is off but do not know what, and want a plan any competent developer can execute. The audit fee credits toward any follow-on project.
Also covers Speed up my Shopify store
- Five business days to the written report
- Fixed price quoted before access
- Read-only collaborator access
- Audit fee credits toward any follow-on project
Who this is for
- Your store feels slow and nobody can tell you why.
- You inherited a store built by someone who is no longer around.
- You are about to spend money on a redesign and want to know if you actually need one.
- You want a second opinion before signing off on an agency's recommendation.
Why your Shopify store is slow
Most slow Shopify stores share the same causes: too many apps adding scripts to every page, a theme that has drifted through years of customization, and analytics, chat, and review tags that load ahead of the content. None of these are visible from the admin, which is why the store gets slower without anyone changing anything on purpose.
The audit measures Core Web Vitals on your real pages, traces every script back to the app or tag that added it, and weighs the theme itself. A typical fix is removing or deferring what is not earning its place and then tightening the theme. That is usually a short, fixed-scope project, and the audit fee credits toward it.
What you get
- Performance audit: Core Web Vitals, theme weight, app bloat, third-party scripts.
- Technical review: theme code quality, customizations, upgrade risk.
- App stack review: what each app costs you in speed, money, and risk.
- Conversion and checkout review.
- A prioritized action plan, ordered by impact and effort.
My take
The same three problems show up in most audits: apps injecting scripts on every page, a theme customized past the point anyone understands it, and third-party tags loading before the content does. What the audit will not do is redesign your store or run a conversion program. It tells you what is wrong, what order to fix it in, and roughly what each fix costs, so you can decide who does the work.
How it works
Read-only access
You add me as a collaborator on the store. I do not change anything.
Written report
Findings, evidence, and the plan, in the order I would fix things.
Walkthrough call
We go through the findings and decide what, if anything, happens next.
The math
I've run an eight-person agency, held leadership in a hundred-person one, and been CTO of a third. I know where agency budgets go: overhead, junior hours, handoffs.
AI changed that math. The person who scopes the work is the person who builds it, and there is nobody in between.
Rate
Project
starting at
$3.5K
Scoped, built, and shipped to production.
Retainer
from
$500/month
Advise and build, ongoing.
Fixed price, quoted before you grant access. The fee credits toward any follow-on project.
Questions
How long does a Shopify store audit take?
Five business days from the day I get collaborator access to the written report. The walkthrough call is scheduled for the following week, at your convenience.
What access do you need?
Read-only collaborator access to the Shopify admin. If you want conversion findings alongside the technical ones, read access to your analytics helps, but it is optional.
Will the audit fix anything, or just tell me what is wrong?
The audit is the report and the plan. Fixes are separate scoped projects, priced from the plan, and the audit fee credits toward them. You are free to hand the plan to your own developer instead.
Do you audit stores that are not on Plus?
Yes. The review covers the same ground on any Shopify plan. The checkout section is shorter on non-Plus stores because there is less that can be customized there.
Let's talk
One project at a time. Limited availability.
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